FRAME is an in-depth study of household-level demographics and psychographics. Additionally, this module explores the ‘off-the-shelf’ predictive models and includes an analysis of your household base using generational segmentation. Finally, profiles and product potential are determined to streamline targeting efforts using appended demographics.
Key Highlights:
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Demographic & Generational Analysis by:
- Product
- Branch
- Tenure
- Psychographic P$YCLE analysis with recommended cross-sell products
- “In The Market” off-the-shelf predictive model for mortgage and vehicle financing cross tabulated by branch & tenure
- “Likelihood Score” off-the-shelf predictive model to identify product recapture opportunities
Click the image below for an interactive module.