Digital Communications will accept jpg, png and gif file types. The best file types for images in an email depend on your goals for image quality, size, and compatibility. Here's a quick guide:
JPEG (.jpg)
Best for: Photographs or complex images with gradients and many colors.
Advantages: High-quality compression and small file size.
Considerations: May lose quality with excessive compression.
PNG (.png)
Best for: Graphics with transparency or sharp details (e.g., logos, icons, or text-heavy images).
Advantages: Lossless compression ensures sharpness and quality.
Considerations: Larger file size than JPEG.
GIF (.gif)
Best for: Simple animations or very small images with limited colors.
Advantages: Supports animation and small file sizes for limited-color graphics.
Considerations: Limited to 256 colors, making it unsuitable for detailed or colorful images.
General Recommendations:
- Test your email on multiple email clients to ensure compatibility and proper rendering.
- File Size: Keep image file sizes as small as possible (typically under 1MB) to avoid slow load times or delivery issues.
- Resolution: Aim for 72 DPI (dots per inch) for web images to ensure quick loading times.
- Alt Text: Always add descriptive alt text to your images in case they don’t load or for accessibility.