In today’s data-rich environment, having access to numbers and analytics is just the beginning. The real power lies in understanding how this data can be leveraged to inform strategic and tactical decisions that drive an organization forward. KEYs.ai transforms raw data into meaningful insights, guiding decision-making that aligns with both operational objectives and members’ or customers’ evolving needs.
By combining powerful data analytics with conversational accessibility, KEYs.ai makes it easier than ever to understand actionable insights and make data-driven decisions. With its ability to translate complex data into clear recommendations, KEYs.ai provides the tools to refine marketing strategies, improve customer or member retention, and identify new growth opportunities.
Key Benefits
- Focused data analysis through six key strategic areas—STAGE, FRAME, ACT, CHURN, STICK, and MAP, giving you valuable, actionable insights.
- Easy to use interface, which allows you to quickly dive into your data and find valuable insights and actionable opportunities.
- Conversational analytics through a natural language query (NLQ) interface, making it easy for any level of user to ask questions about your organization’s data.
The Six Strategic Areas of KEYs.ai
The foundation for KEYs.ai starts with understanding these six key areas, each designed to address a crucial aspect of customer or member engagement, retention, and growth. Let’s take a closer look at what each of these KEYs can do for your organization:
STAGE – Target Customers and Members with Offers Aligned to Their Lifecycle Stage
- What It Does: STAGE helps you engage customers and members at key points in their financial journey with your organization, offering products and services that align with their lifecycle stage.
- How It Works: STAGE breaks down interactions into stages (e.g., onboarding, growth, and loyalty) and provides insights on when to introduce specific offers. This targeted approach ensures that customers and members receive relevant messaging that reflects where they are in their relationship with you.
- Example: A customer or member in their first 90 days might benefit from onboarding support, while a long-term customer might be more receptive to exclusive loyalty rewards. STAGE helps you anticipate needs and build lasting, meaningful connections.
FRAME – Explore Your Demographics and Psychographics for Better Engagement
- What It Does: FRAME allows you to explore the demographic and psychographic data of your customers and members, giving you the insights needed to create more relevant, engaging communications.
- How It Works: By analyzing age, location, income, and even lifestyle preferences, FRAME enables you to understand who your customers and members are on a deeper level. This information allows you to tailor marketing messages and products which resonate with specific groups.
- Example: Suppose FRAME reveals a large segment of younger customers not fully engaged with your organization. You can use this insight to develop campaigns promoting digital banking tools, ensuring that your messaging aligns with their preferences and driving higher engagement.
ACT – Get Actionable Recommendations to Drive Sales and Build Relationships
- What It Does: ACT delivers data-driven recommendations that help you boost sales and strengthen member and customer relationships. By analyzing key performance indicators and industry benchmarks, ACT provides insights that inform your strategic initiatives.
- How It Works: ACT pulls together information on your member and customer segments, product performance, and profitability to offer recommendations for improving engagement and maximizing growth. It’s like having a strategic advisor guiding you on where to focus your efforts for maximum impact.
- Example: ACT might identify a high-potential segment that responds well to certain product offers, suggesting an action plan to implement targeted cross-sell campaigns. This targeted approach helps enhance member and customer value, which drives revenue growth and increases overall profitability.
CHURN – Identify and Retain At-Risk Customers and Members
- What It Does: CHURN enables you to identify customers and members who may be at risk of leaving, providing tools to engage them proactively and improve retention.
- How It Works: By analyzing customer and member behavior and engagement patterns, CHURN pinpoints customers and members who may be losing interest or only use a single service. This early identification allows you to address potential issues before you lose business.
- Example: CHURN might flag single-service households as more likely to churn. With this insight, you could create a campaign encouraging these customers and members to explore other products, increasing their engagement and decreasing the likelihood of attrition.
STICK – Measure Product Engagement to Unlock Cross-Sell Potential
- What It Does: STICK helps you track product engagement and identify cross-selling opportunities, encouraging customers and members to adopt additional products and services to deepen their relationship with your organization. Sticky clients are loyal clients.
- How It Works: By analyzing how customers and members interact with different products, STICK identifies patterns that signal readiness for complementary products. This enables you to offer tailored recommendations that enhance each client or member’s experience.
- Example: If STICK shows a high level of engagement with checking accounts, you could promote savings accounts or other deposit products to deepen the relationship, providing them with valuable additions to their financial portfolio and increasing your organization’s product depth.
MAP – Gain Localized Insights to Uncover Growth Opportunities
- What It Does: MAP provides localized insights to help you understand the specific needs and growth potential of each branch’s geographic area.
- How It Works: MAP analyzes local demographics, financial behaviors, and competitor presence, helping you understand how to strategically position your branches and tailor offerings to local demand.
- Example: MAP might reveal that a branch serves an area with a high percentage of young families, suggesting opportunities to promote family savings accounts or youth financial education workshops. This localized approach allows you to meet specific community needs, supporting branch growth and brand loyalty.
NLQ Defined
Data Insights Through Conversation
One of the most exciting aspects of KEYs.ai is its conversational analytics natural language query (NLQ) interface. Imagine having a marketing data specialist available at any time, ready to answer your questions. That’s exactly what KEYs.ai provides—a natural language interface that allows you to simply ask questions and receive instant insights. With KEYs.ai, there’s no need to dive into complicated dashboards or navigate complex data sets. You can ask questions like:
- What is our current churn rate?
- How has account growth changed year over year?
- What’s the age distribution of our customers?
This approach makes data more accessible for all levels of users, helping you gain meaningful, actionable insights quickly without advanced technical skills. By asking targeted questions, you can uncover insights that inform your strategy, enhance engagement, and strengthen client relationships.