One of the most common questions we receive from our clients is, “How can I increase my open rates?” As we know, email marketing is all about engagement, and the first step is making sure recipients open your emails. Here are a few suggestions for better open rates to increase engagement.
Focus on your subject line
- Have an offer? Highlight that in your subject line.
- Create a sense of urgency using words such as “Urgent,” “Breaking,” “Important,” and “Alert.”
Use merge fields to make it personal and relevant
- Refer to your member/client by name and make them feel like you know their needs.
- Merge their name into the subject line to catch their attention in the inbox.
- Merge in data relevant to the offer.
Use A/B testing to gain vital feedback
- Compare emails with longer or shorter subject lines.
- Add an icon or emoji and then compare your responses.
- Test with and without personalization.
Effectively utilize preview text
- The inboxes of Apple Mail, Gmail, or Outlook will show the first few lines of text from the body of your email along with your subject line. This is your opportunity to pique interest with enticing copy.
Target your audience and provide value
- Be specific on your email list by segmenting your customers and providing them with relevant offers.
- Whether it’s a loan offer, account reminder, or upcoming event notification, ensure your emails provide value.
Set up emails with automated resend
- This can have a huge impact on your overall open rates.
By utilizing these tips, you can effectively improve engagement and better target your customers. If you have any questions or need assistance, contact us! We’re here to help you make the most of your marketing efforts.