By taking advantage of seasonal member activity, you can capitalize on what is already happening in the marketplace and save marketing dollars on advertising spending.
For example, instead of a billboard, a $400 spring or fall home show booth for a weekend gets your staff face-to-face with the people most likely to need your home equity loans. Coupled with a special offer, just one loan pays off. Billboards and commercials can’t do that! Another example is students are already shopping for new computers in August. Help them to get the best with a personal/computer loan.
See below for a calendar of our clients' most popular seasonal campaigns!
Q1—New year, new start!
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First mortgages – Spring is a popular time for home shopping
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Visa balance transfer – Bill consolidation
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Christmas Club account – Start saving now for shopping dollars in November
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Tax refund emails – Promote investments or CD offerings
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IRA - For tax purposes
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Home improvement—Home shows are happening! Invite attendees to a Home Improvement Seminar.
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Home equity - Solar purchase, pool financing, A/C upgrade
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Visa campaign—Summer travel *offer rewards points for airfare, hotel, & gas
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New Member campaign—Refer a friend
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Home equity loans for vacation or college expenses
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Personal loans—computer, vacation,
Q4—The holidays are here!
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Auto loan promotions—Dealerships are clearing lots for next year’s models
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Visa campaign—Earn rewards on purchases, double rewards points, and safe shopping. Apply in October for holiday shopping.
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Skip-a-payment campaign—Cash for holiday shopping