Keeping unsubscribe rates low can be key for many reasons. Just a few of those include maintaining a positive brand image, fostering client engagement, and maximizing marketing efficiency. The big question is how do we do this? Here are a few tips for keeping your unsubscribe percentage low.
- Personalize Your Content
- Use personalization such as a name, reference a recent interaction, or market products that align with recent behaviors and financial goals to increase engagement with your email.
- Provide Value for the Client with Every Email
- Offer financial tips or insights so readers find the email useful. -Ensure promotions and incentives are clearly laid out in order to avoid confusion. -Ensure promotions sent are relevant to each recipient.
- Segment Email Lists
- Group based on demographics or products they are currently utilizing and tailor content for each group to ensure emails are more relevant to the audience.
- Engage Through Interactive Content
- Include a survey or poll to encourage feedback and create a sense of involvement.
- Optimize Frequency and Timing
- Avoid sending too many emails so clients do not get overwhelmed.
- Test different frequencies to determine what works best for your audience.
- Use the “Open/CTR Trends” report in your Digital Communication Platform to see when your readers are most active, and send emails accordingly. *Be sure to pay attention to the CTR and not just the general open rate for the best engagement results.
- A/B Test Email Campaigns
- Test different subject lines to determine what members react best to and then adjust emails based on feedback received.
By utilizing these tips, you can effectively improve engagement and better target your customers. If you have any questions or need assistance, contact us! We’re here to help you make the most of your digital marketing efforts.